Personalized Airport Journeys: Boost Retail with Smart Targeting
In today’s digital era, passengers expect a highly personalised experience at every touchpoint - including their time at the airport. AirportCompass delivers on this expectation by enabling hyper-personalised airport journeys while providing airports with the tools to target travellers with tailored and contextualised offers. By aligning promotions with passenger preferences, travel details, and journey timing, AirportCompass enhances the passenger experience and drives retail revenue.
Problem
Generic advertising and outdated promotional methods fail to meet the expectations of modern travellers. Passengers often miss out on offers they’d value because they’re irrelevant, poorly timed, or not aligned with their journey. For instance, pre-travel services like fast track or lounge access are rarely promoted at optimal times, while in-terminal deals lack personalisation. These shortcomings lead to lower retail engagement, reduced conversions, and a less enjoyable passenger journey.
Solution
AirportCompass helps airports deliver personalised, timely recommendations by combining passenger data with intelligent targeting:
Hyper-Personalized Journeys: Passengers can preview and customise their airport experience, sharing insights about their travel type (business or leisure), origin, destination, and preferences. This information allows airports to create offers tailored to individual travellers.
Timely, Relevant Offers: Promotions are matched to the passenger’s journey stage. Pre-travel offers, like fast track or “click and collect” services are delivered ahead of departure. During travel, passengers receive location-specific offers - for example, dining deals near security or shopping promotions as they head toward their gate.
Data-Driven Refinement: Engagement analytics track how passengers interact with offers, allowing airports to continually refine targeting. For example, frequent business travellers may respond best to lounge access offers, while leisure passengers might prefer duty-free shopping deals.
By blending personalization with strategic timing, AirportCompass ensures passengers feel understood and valued, while airports achieve higher engagement and retail conversions.
Ready to bring personalisation to the forefront of your airport’s passenger experience? Learn how AirportCompass can help your airport engage travellers with hyper-targeted offers, enhance satisfaction, and boost retail revenue. Contact us today!
Back to all articles
AirportCompass