Enhancing Airport Media Sales with Interactive Digital Maps

In the competitive world of airport advertising, maximising visibility and streamlining the sales process are key. Our interactive digital map offers a powerful solution for advertising sales teams by providing a comprehensive view of available ad spaces across the airport. This tool not only enhances the sales pitch but also simplifies asset management, making the process more efficient for both sales teams and prospective clients.

Problem 

Selling advertising space within airports can be a challenging task. Without a clear and engaging way to showcase available locations, advertising sales teams may struggle to convey the true value of each spot. Traditional presentations often lack interactivity, requiring extensive explanations and leaving potential buyers without a clear picture of what they’re investing in. Furthermore, traditional sales decks can be dozens or even hundreds of pages long, making it difficult for prospects to find the details they’re most interested in. Without an interactive visualisation, sales teams frequently need to invite prospects on-site to view assets in person, extending the sales cycle and adding complexity to the process. This gap limits sales potential and makes it harder to highlight premium advertising options.

Solution

Our digital map solution is designed to help advertising sales teams seamlessly present advertising opportunities. With just a click on a point of interest (POI), team members can display detailed information for each out-of-home (OOH) and digital-out-of-home (DOOH) advertising asset. Each pop-up offers a rich preview, including images, videos, asset size, pricing, availability, and additional specifications. Additionally, a digital map enables advertisers to understand what is around each advertising asset, such as premium brand stores or high-traffic areas, adding valuable context to support investment decisions. This interactive experience not only enhances understanding but also enables sales teams to respond instantly to client questions, offering a dynamic and visually compelling pitch.

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Ready to transform your airport’s advertising sales process? Contact us to learn more about how our digital mapping solutions can help you showcase and maximize your ad space potential.

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