Airports are becoming vibrant shopping hubs, but many travellers struggle to navigate retail opportunities efficiently. By implementing intuitive retail maps on your website or kiosk solutions, you can guide passengers directly to stores, increase dwell time, and significantly boost retail revenue. The Airsiders platform offers seamless digital solutions to enhance wayfinding and help travellers discover everything your airport has to offer.
Problem
Passengers are often pressed for time and struggle to locate retail outlets while navigating large, complex airports. Traditional static maps or unclear signage leave them unaware of nearby shops or promotions. This lack of visibility translates into missed opportunities for both travellers and retailers, leading to lower customer satisfaction and underperforming sales.
Solution
Our digital retail maps address these challenges through two key use cases:
1. Web-Based Retail Maps for Shop Localisation: Integrating interactive retail maps into your airport’s website enables passengers to locate shops effortlessly before or during their journey. Travelers can search for stores by category, explore ongoing promotions, and plan their routes in advance, maximizing their time at the airport. For instance, Rome Fiumicino Airport’s website features retail pages with interactive maps to contextualise shops and restaurants on the map and how to navigate to that location with ease.
2. Interactive Kiosk Solutions for Retail Discovery and Wayfinding: Placed strategically throughout the airport, our kiosk-based smart maps allow passengers to instantly find information about their surroundings. Passengers can search offers, stores, dining options, and exclusive deals in their proximity or on their way to the gate, encouraging immediate engagement and purchases.
By offering both web and kiosk solutions, you can provide travellers with seamless map search, encourage discovery, and ultimately drive increased retail foot traffic and revenue.
Get in touch with us
Ready to enhance your airport’s retail performance with our advanced mapping solutions? Contact us to learn how Airsiders can tailor a solution to meet your needs and deliver measurable results.
In today’s digital era, passengers expect a highly personalised experience at every touchpoint – including their time at the airport. AirportCompass delivers on this expectation by enabling hyper-personalised airport journeys while providing airports with the tools to target travellers with tailored and contextualised offers. By aligning promotions with passenger preferences, travel details, and journey timing, AirportCompass enhances the passenger experience and drives retail revenue.
Problem: Airport Retail Ads Aren’t Segmented
Generic advertising and outdated promotional methods fail to meet the expectations of modern travellers. Passengers often miss out on offers they’d value because they’re irrelevant, poorly timed, or not aligned with their journey.
For instance, pre-travel services like fast track or lounge access are rarely promoted at optimal times, while in-terminal deals lack personalisation. These shortcomings lead to lower retail engagement, reduced conversions, and a less enjoyable passenger journey.
Solution: Hyper-Personalised Ads Based on Individual Passenger Journeys
AirportCompass helps airports deliver personalised, timely recommendations by combining passenger data with intelligent targeting:
- Hyper-Personalized Journeys: Passengers can preview and customise their airport experience, sharing insights about their travel type (business or leisure), origin, destination, and preferences. This information allows airports to create offers tailored to individual travellers.
- Timely, Relevant Offers: Promotions are matched to the passenger’s journey stage. Pre-travel offers, like fast track or “click and collect” services are delivered ahead of departure. During travel, passengers receive location-specific offers – for example, dining deals near security or shopping promotions as they head toward their gate.
- Data-Driven Refinement: Engagement analytics track how passengers interact with offers, allowing airports to continually refine targeting. For example, frequent business travellers may respond best to lounge access offers, while leisure passengers might prefer duty-free shopping deals.
By blending personalization with strategic timing, AirportCompass ensures passengers feel understood and valued, while airports achieve higher engagement and retail conversions.
Get in touch with us
Ready to bring personalisation to the forefront of your airport’s passenger experience? Learn how AirportCompass can help your airport engage travellers with hyper-targeted offers, enhance satisfaction, and boost retail revenue. Contact us today!