Airports are bustling hubs, offering advertisers unique opportunities to engage with highly segmented audiences. For media sales teams, proving the value of advertising spaces is crucial but often challenging. Our digital map solution transforms this process, providing actionable insights into passenger flow and behaviour. With data-driven tools, we empower airport sales teams to demonstrate the value of their offerings and close deals with confidence.
Problem
Selling advertising space at airports requires more than just a great location – it demands evidence of value. Advertisers need clear metrics on reach and want to target specific traveller segments. Media sales teams often lack the granular data and visual tools needed to showcase the impact of prime advertising spots effectively.
Solution
We’ve explored the power of digital maps for advertising in our previous article, “Enhancing Airport Media Sales with Interactive Digital Maps“, highlighting how they can elevate media sales strategies. This latest innovation takes it further by providing predictive data and real-time insights.
Our digital map goes beyond geolocation, offering a comprehensive solution for airport media sales. The platform showcases all advertising spaces directly on the map, allowing sales teams to visualize opportunities across the airport. It understands passenger itineraries throughout the terminal, aggregates data on passenger volumes in any given area of the airport, and filters insights by traveller type – such as business travellers or leisure passengers arriving in the city.
For example, an advertiser targeting high-spending business travellers can identify hotspots like lounges or premium check-in areas. A brand promoting local attractions can focus on inbound leisure travellers arriving to explore the city. The interactive map provides an intuitive, visual way to convey these insights, making sales pitches more compelling and tailored.
Get in touch
Ready to transform how your airport sells advertising spaces? Let our digital map be your sales team’s competitive edge. Contact us to learn more and see the platform in action.
In the competitive world of airport advertising, maximising visibility and streamlining the sales process are key. Our interactive digital map offers a powerful solution for advertising sales teams by providing a comprehensive view of available ad spaces across the airport. This tool not only enhances the sales pitch but also simplifies asset management, making the process more efficient for both sales teams and prospective clients.
Problem: Maintaining PDF Media Sales Decks is Time-Consuming
Selling advertising space within airports can be a challenging task. Without a clear and engaging way to showcase available locations, advertising sales teams may struggle to convey the true value of each spot. There are three key challenges.
- Static presentations: traditional presentations often lack interactivity, requiring extensive explanations and leaving potential buyers without a clear picture of what they’re investing in
- Long documents: traditional sales decks can be dozens or even hundreds of pages long, making it difficult for prospects to find the details they’re most interested in
- Need for on-site visits: without an interactive visualisation, sales teams frequently need to invite prospects on-site to view assets in person, extending the sales cycle and adding complexity to the process.
Solution: Interactive Airport Media Maps
Our digital map solution is designed to help advertising sales teams seamlessly present advertising opportunities.
- Expandable POIs: With just a click on a point of interest (POI), team members can display detailed information for each out-of-home (OOH) and digital-out-of-home (DOOH) advertising asset.
- Rich media information: Each pop-up offers a rich preview, including images, videos, asset size, pricing, availability, and additional specifications.
- Surroundings of the asset: A digital map enables advertisers to understand what is around each advertising asset, such as premium brand stores or high-traffic areas, adding valuable context to support investment decisions.
- Interactive sales pitches: This interactive experience not only enhances understanding but also enables sales teams to respond instantly to client questions, offering a dynamic and visually compelling pitch.
Get in touch with us
Ready to transform your airport’s advertising sales process? Contact us to learn more about how our digital mapping solutions can help you showcase and maximize your ad space potential.