Boosting Airport Retail Revenue with Smart Retail Maps

Airports are becoming vibrant shopping hubs, but many travellers struggle to navigate retail opportunities efficiently. By implementing intuitive retail maps on your website or kiosk solutions, you can guide passengers directly to stores, increase dwell time, and significantly boost retail revenue. The Airsiders platform offers seamless digital solutions to enhance wayfinding and help travellers discover everything your airport has to offer.

Problem

Passengers are often pressed for time and struggle to locate retail outlets while navigating large, complex airports. Traditional static maps or unclear signage leave them unaware of nearby shops or promotions. This lack of visibility translates into missed opportunities for both travellers and retailers, leading to lower customer satisfaction and underperforming sales.

Solution

Our digital retail maps address these challenges through two key use cases:

1. Web-Based Retail Maps for Shop Localisation: Integrating interactive retail maps into your airport's website enables passengers to locate shops effortlessly before or during their journey. Travelers can search for stores by category, explore ongoing promotions, and plan their routes in advance, maximizing their time at the airport. For instance, Rome Fiumicino Airport’s website features retail pages with interactive maps to contextualise shops and restaurants on the map and how to navigate to that location with ease.

2. Interactive Kiosk Solutions for Retail Discovery and Wayfinding: Placed strategically throughout the airport, our kiosk-based smart maps allow passengers to instantly find information about their surroundings. Passengers can search offers, stores, dining options, and exclusive deals in their proximity or on their way to the gate, encouraging immediate engagement and purchases.

By offering both web and kiosk solutions, you can provide travellers with seamless map search, encourage discovery, and ultimately drive increased retail foot traffic and revenue.

Get in touch with us

Ready to enhance your airport's retail performance with our advanced mapping solutions? Contact us to learn how Airsiders can tailor a solution to meet your needs and deliver measurable results.

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