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The AirportCompass Blog
Unlocking Advertising Potential: Data-Driven Insights for Airport Media Sales
Airports are bustling hubs, offering advertisers unique opportunities to engage with highly segmented audiences. For media sales teams, proving the value of advertising spaces is crucial but often challenging. Our digital map solution transforms this process, providing actionable insights into passenger flow and behaviour. With data-driven tools, we empower airport sales teams to demonstrate the value of their offerings and close deals with confidence.
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Latest articles
Enhancing Airport Websites with Interactive 3D Maps
Many airport websites rely on static designs with siloed pages for flight information, transportation options, and terminal services. While this format provides the necessary details, it often requires passengers to jump between pages to piece together their airport journey. This fragmented approach can leave travellers feeling unprepared and disconnected from the terminal layout, making navigation […]
Enhancing Accessibility at Airports: Streamlining PRM processes by leveraging geolocation and mapping technology
Airports are bustling hubs, but for passengers with reduced mobility (PRM), navigating these spaces can be a daunting challenge. Ensuring smooth and efficient travel experiences for PRMs is not only a regulatory requirement but also a mark of exceptional customer service at airports. Leveraging geolocation and mapping technology, airports can transform how they assist PRM travellers, making accessibility a seamless part of the passenger journey.
Empowering Passengers with Seamless Door-to-Gate Travel Planning
In today’s world of travel, passengers expect more than just a smooth flight – they want a well-planned journey from door to gate. As airports focus on improving passenger experience, offering clear, personalised travel planning is key. By combining airport mapping and wayfinding technology with popular mapping tools like Google Maps, airports can provide passengers […]
Revolutionising Gate-to-Gate Transfers: Enhancing the Passenger Experience
Seamless gate-to-gate transfers are crucial for creating a positive passenger experience. Whether connecting through traditional airline partnerships or self-connecting, passengers face challenges such as navigating the airport, finding updated gate information, and managing time efficiently. Our geolocation and mapping platform helps airports provide real-time, tailored guidance, enhancing the overall journey for connecting passengers and improving […]
Enhancing Airport Media Sales with Interactive Digital Maps
In the competitive world of airport advertising, maximising visibility and streamlining the sales process are key. Our interactive digital map offers a powerful solution for advertising sales teams by providing a comprehensive view of available ad spaces across the airport. This tool not only enhances the sales pitch but also simplifies asset management, making the […]
Personalized Airport Journeys: Boost Retail with Smart Targeting
In today’s digital era, passengers expect a highly personalised experience at every touchpoint – including their time at the airport. AirportCompass delivers on this expectation by enabling hyper-personalised airport journeys while providing airports with the tools to target travellers with tailored and contextualised offers. By aligning promotions with passenger preferences, travel details, and journey timing, […]
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