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Unlocking Advertising Potential: Data-Driven Insights for Airport Media Sales
Airports are bustling hubs, offering advertisers unique opportunities to engage with highly segmented audiences. For media sales teams, proving the value of advertising spaces is crucial but often challenging. Our digital map solution transforms this process, providing actionable insights into passenger flow and behaviour. With data-driven tools, we empower airport sales teams to demonstrate the value of their offerings and close deals with confidence.
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- Airport Connectivity
- Airport Parking
- Curbside Congestion
- Customer Experience
- Digital Airport
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- Increase Dwell Time
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- Station Managers
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Latest articles
Increase Self-serve Usage / Reduce Infodesk Costs
Airports are increasingly adopting technology to streamline operations and deliver a better passenger experience. One key innovation that addresses both challenges is the use of self-serve interactive kiosks for wayfinding and information. These kiosks not only empower passengers to help themselves but also reduce the need for costly information desk staffing. Problem Information desks, though […]
Improve Passenger Experience: Seamless Navigation from Parking to Gate with Our Wayfinding Solution
For many travellers, the journey begins the moment they arrive at the airport—starting with finding a parking spot and making their way to the terminal. However, large airports and complex parking structures often make this process stressful. Airport parking operators have a unique opportunity to improve this experience with an interactive wayfinding solution that not […]
How to Reduce FIDS Dependency and Enhance Passenger Experience
Flight information display systems (FIDS) are an integral part of airport operations, but they come with limitations that can impact both passenger experience and airport revenue. As airports increasingly go “silent” and phase out loudspeaker flight announcements, passengers find themselves clustered around FIDS, waiting anxiously for updates. This creates bottlenecks and restricts them from exploring […]
Reducing Curbside Traffic Congestion at Arrivals with Predictive Technology
Managing curbside traffic at airport arrival areas is a persistent challenge. With the typical 15-minute grace period for pick-ups, drivers often circle the airport repeatedly, contributing to congestion and pollution. But what if there were a smarter way to manage this flow, reducing stress for both drivers and airport operations? Problem: Drivers Arrive Too Early […]
How can airports update their maps on platforms like Google and Apple Maps using the IMDF format?
As airports evolve, the need for precise, easily accessible, and standardized digital maps becomes paramount. Our platform helps airports transform their map data into IMDF (Indoor Mapping Data Format), making it seamless to integrate with global platforms like Google Maps and Apple Maps. Through our solution, airports can offer passengers up-to-date, detailed layouts, improving the […]
How Airline OCCs and Station Managers can predict passenger misconnection risk using Airport Maps?
In airline operations, precise timing is crucial. For control centres, the decision to wait for connecting passengers or maintain on-time departures hinges on knowing exactly when passengers will arrive at their next gate. Our dynamic minimum connecting time (MCT) insights provide airlines with real-time, actionable data, helping control centers make smarter, financially sound decisions. Problem: […]
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