Airports are dynamic hubs catering to passengers with diverse needs and expectations. From business travellers seeking efficiency to families managing strollers and energetic children, each journey presents unique challenges and opportunities. Surveys by CAPA (Centre for Aviation) and the Boston Consulting Group highlight that 80% of passengers expect tailored experiences throughout their journey, from booking to in-flight services. Additionally, 85% are willing to share personal data in exchange for a more seamless travel experience.

With Airsiders’ mapping and itinerary planning solutions, airports and airlines can exceed these expectations by delivering personalised, context-aware services. This approach not only enhances passenger satisfaction but also drives engagement and unlocks new revenue streams for airports and their partners.

Problem

Despite having access to vast amounts of data, many airports and airlines struggle to leverage it effectively for personalisation. Generic promotions and one-size-fits-all campaigns fail to resonate with travellers, resulting in missed opportunities. Consider the following examples:

• Business travellers value quiet workspaces and lounge access.

• Passengers on tight layovers might benefit from Click&Collect duty-free services.

• Families often prioritise child-friendly dining options or play areas.

Without the right technology, passengers remain underserved and disengaged, while airports and airlines miss crucial opportunities to enhance satisfaction and drive revenue.

Solution

Airsiders’ mapping and wayfinding platform enables airports and airlines to deliver personalised recommendations tailored to passenger profiles, journey types, destinations, and real-time contexts. Here’s how:

• Journey Type: Outbound passengers have different needs compared to inbound or connecting passengers, who may have short or long layovers.

• Passenger Cohorts: Business travellers, leisure passengers, and families with children or pets all have unique preferences and priorities.

• Origin or Destination: Depending on the passenger’s travel path, they may seek duty-free items, tax refund services, or e-SIM cards to avoid roaming charges.

• Travel Time: Long-haul passengers may opt for sit-down dining, while short-haul travellers often prefer quick grab-and-go options.

• Pre-travel vs. Day-of-Travel Recommendations: Timing is everything. Passengers are more likely to pre-book services like fast track, lounges, or Click&Collect when planning their trip, whereas, during their airport journey, they may respond better to shopping or food and beverage suggestions.

These tailored recommendations can significantly boost passenger engagement and loyalty. Research shows that effective personalisation can lead to a 20% or greater improvement in Net Promoter Scores (NPS).

With the rising demand for user-centric digital solutions, personalisation has become a powerful strategy for enhancing passenger satisfaction while driving ancillary revenue through targeted promotions.

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Ready to revolutionise your airport’s passenger experience? Airsiders’ innovative technology can help you unlock new revenue streams and engage travellers like never before. Contact us today to explore how we can transform your airport into a hub of innovation and satisfaction.

Many airport websites rely on static designs with siloed pages for flight information, transportation options, and terminal services. While this format provides the necessary details, it often requires passengers to jump between pages to piece together their airport journey. This fragmented approach can leave travellers feeling unprepared and disconnected from the terminal layout, making navigation more stressful once they arrive. A more unified, interactive solution can transform the way passengers engage with airport information.

Problem

Let’s first analyse the website traffic for the top 20 European airports to find patterns of user engagement and the key pages likely driving traffic:

• Website Engagement Trends: Websites for major airports typically experience high traffic volumes, particularly on pages related to flights (e.g., arrivals, departures, and flight statuses) and transportation options for accessing the airport. For example, looking at Heathrow Airport’s website traffic in 2024, this is how it distributes across its main pages:

Flight Information (Arrivals and Departures): 40–50%

Transportation and Parking: 25–30%

Terminal Services (Lounges, Shopping, Dining): 10–15%

Booking Services (Parking, Fast Track, VIP Access): 5–10%

• Traffic Distribution and Behavior: Users typically spend 4–6 minutes per session on airport websites, with bounce rates varying between 25% and 35%. This suggests that most users arrive with a specific query, often related to flight or travel logistics, and navigate away quickly after finding the needed information.

• Transportation Pages: Information on how to get to/from the airport (e.g., taxis, buses, trains, car rentals, and parking facilities) is consistently a secondary driver of traffic after flight-related pages. These pages benefit from integration with third-party transportation providers, helping increase user engagement.

• Regional Insights: Airports with heavy tourism traffic, such as those in Paris, Rome, and Barcelona, often see spikes in transportation-related queries because tourists seek multimodal transit options.

Solution

An interactive 3D map provides an integrated approach that can overcome the limitations of traditional websites:

• Contextualizing Services: Instead of having dedicated pages for individual parts of the journey, an interactive map allows users to visualize services and POIs (like gates, transportation hubs, or check-in counters) within the terminal layout. This contextual view helps passengers understand how different steps of their journey are connected.

• Seamless Journey Planning: Users can find all relevant steps in their journey on one platform—such as selecting a transportation mode, navigating to the check-in counter, passing through security, and locating their gate—without needing to switch between siloed pages.

• Encouraging Exploration: By making the map central to their experience, passengers can naturally discover additional services, such as dining and retail options, that they may have otherwise overlooked when browsing static pages.

• Stress Reduction: With a clear, interactive view of the terminal and the ability to plan their journey in advance, passengers feel more confident and less stressed upon arriving at the airport.

Interactive maps consolidate key information into a single, user-friendly experience, making it easier for passengers to visualize, plan, and enjoy their airport journey.

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Interactive 3D maps offer a modern, cohesive way to improve the passenger experience. Contact the Airsiders’ team to explore how we can empower your travellers to move seamlessly through their airport journey, discover services, and feel more in control of their experience.

Airports are bustling hubs, but for passengers with reduced mobility (PRM), navigating these spaces can be a daunting challenge. Ensuring smooth and efficient travel experiences for PRMs is not only a regulatory requirement but also a mark of exceptional customer service at airports. Leveraging geolocation and mapping technology, airports can transform how they assist PRM travellers, making accessibility a seamless part of the passenger journey.

Problem

PRM passengers often face obstacles like unclear signage, unsuitable routes, or delays in assistance. Terminal operations teams struggle to identify and prioritise the most accessible paths, while service providers are under pressure to meet expectations within tight schedules. These challenges can lead to inefficiencies, passenger dissatisfaction, and non-compliance with accessibility standards.

Solution

Our airport mapping and wayfinding platform provides a powerful solution by enabling airports to:

• Identify PRM-friendly routes: Highlight pathways equipped with ramps, elevators, and other accessibility features in real-time.

• Highlight PRM assistance points: Display all PRM-related points of interest (POIs) on the map and enable users to include these facilities as stops in their itinerary.

• Improve passenger communication: Offer clear, customizable wayfinding instructions that guide PRMs to their gates, services, or lounges effortlessly.

• Comply with regulations: Ensure adherence to WCAG website accessibility standards to comply with the 2025 Accessibility Act while enhancing operational efficiency.

By implementing Airsiders’ PRM & Accessibility module, airports can foster a supportive environment for PRMs, demonstrating their commitment to inclusivity and operational excellence.

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Interested in making your airport more accessible and efficient for passengers with reduced mobility? Contact us to learn how our geolocation and our platform can help you lead the way in accessibility innovation.

In today’s world of travel, passengers expect more than just a smooth flight – they want a well-planned journey from door to gate. As airports focus on improving passenger experience, offering clear, personalised travel planning is key. By combining airport mapping and wayfinding technology with popular mapping tools like Google Maps, airports can provide passengers with an understanding of their entire airport journey before they even arrive at the terminal, ensuring a stress-free experience from the moment they leave home.

The Uncertain Journey: Challenges in Door-to-Gate Travel Planning

Passengers often struggle to know when to leave for the airport, how to get there, and how much time they need for each step of their journey, from check-in to security to reaching the gate. This lack of clarity often leads to stress, missed flights, and inefficient airport operations, as passengers may arrive too early or too late. Airports need a solution that provides personalized, step-by-step guidance to help passengers plan their time effectively, ensuring a smoother experience for both travelers and airport staff.

A Clear Path Ahead: Personalized Door-to-Gate Itineraries for Stress-Free Travel

Our innovative door-to-gate itinerary planner offers passengers a complete understanding of their journey, from the moment they leave their home or hotel to when they board their flight. By integrating our airport mapping and wayfinding technology with airport live data such as flight status or queuing times, passengers can enter their starting location – whether it’s their home, hotel, or another landmark – and receive a personalized itinerary. This itinerary includes step-by-step guidance, covering everything from transportation options to estimated travel times, walking distances, and airport navigation.

The system maps out the entire journey, ensuring passengers are fully informed:

• Personalised transportation options: Passengers can choose from various modes of transport (taxi, shuttle, public transit) to reach the airport, with real-time information on routes and travel times.

• Arrival point clarity: The itinerary specifies exactly where passengers will be dropped off at the terminal, eliminating any confusion about which terminal entrance to use.

• Step-by-step directions through the airport: From check-in to security, passport control (if applicable), and the gate, passengers are given detailed directions to help them navigate the airport with ease.

• Walking distances: Passengers can see how much walking is required at each stage of their journey, enabling them to plan accordingly and avoid surprises.

• Time management: By showing estimated travel times and suggesting when to leave for the airport, the itinerary helps passengers understand how much time they need to get to their gate stress-free.

• Optional retail stops: The system includes suggestions for shopping, dining, or other airport services, allowing passengers to enjoy their journey without the fear of missing essential steps.

For airports, this technology helps optimise passenger flow, reduce delays, and improve operational efficiency by providing insights into passenger behaviour and travel patterns.

Get in touch with us

Looking to enhance your airport’s travel planning capabilities? Contact us today to learn how our door-to-gate itinerary planner can transform your passengers’ journey. By offering a clear, comprehensive travel plan before they even step foot in the airport, you’ll provide a better experience while boosting operational efficiency. Let’s work together to make every airport journey more seamless and enjoyable.

Seamless gate-to-gate transfers are crucial for creating a positive passenger experience. Whether connecting through traditional airline partnerships or self-connecting, passengers face challenges such as navigating the airport, finding updated gate information, and managing time efficiently. Our geolocation and mapping platform helps airports provide real-time, tailored guidance, enhancing the overall journey for connecting passengers and improving airport operations.

Navigating the Uncertainty: Challenges in Gate-to-Gate Transfers

Connecting flights often pose challenges for passengers: navigating complex airport layouts, locating gates, dealing with unexpected changes, and estimating times for security, immigration, or walking distances.

Without accurate, real-time information, passengers may face unnecessary stress and delays, leading to a subpar experience. For airports, this can result in inefficient passenger flows, congestion, and decreased satisfaction scores.

Elevating Passenger Journeys with Geolocation and Real-Time Insights

Our geolocation and mapping platform equips airports with advanced tools to simplify and enhance the gate-to-gate transfer process for all connecting passengers:

• Accurate Journey Guidance: Interactive maps and notifications guide passengers from their current location to the correct gate, considering walking times and airport layout.

• Real-Time Notifications: Passengers receive updates about gate changes, expected security and immigration wait times, and the best routes to their destination.

• Predictive Insights: AI-powered features forecast security queues, immigration delays, and overall airport traffic to help passengers plan effectively.

• Integrated Flight Information: Passengers gain access to all relevant details about their next flight, from gate allocation to boarding times, in a single interface.

For self-connecting passengers, these features are invaluable, simplifying a process that can otherwise feel overwhelming. However, the platform benefits all connecting passengers by reducing uncertainty, streamlining transfers, and ensuring they reach their gates on time.

Get in touch with us

Ready to redefine the gate-to-gate transfer experience for your passengers? Let’s work together to enhance airport operations and improve passenger satisfaction. Contact us today to learn how our geolocation and mapping platform can elevate your airport’s efficiency.

In the competitive world of airport advertising, maximising visibility and streamlining the sales process are key. Our interactive digital map offers a powerful solution for advertising sales teams by providing a comprehensive view of available ad spaces across the airport. This tool not only enhances the sales pitch but also simplifies asset management, making the process more efficient for both sales teams and prospective clients.

Problem: Maintaining PDF Media Sales Decks is Time-Consuming

Selling advertising space within airports can be a challenging task. Without a clear and engaging way to showcase available locations, advertising sales teams may struggle to convey the true value of each spot. There are three key challenges.

• Static presentations: traditional presentations often lack interactivity, requiring extensive explanations and leaving potential buyers without a clear picture of what they’re investing in
  
  
• Long documents: traditional sales decks can be dozens or even hundreds of pages long, making it difficult for prospects to find the details they’re most interested in
  
  
• Need for on-site visits: without an interactive visualisation, sales teams frequently need to invite prospects on-site to view assets in person, extending the sales cycle and adding complexity to the process.

Solution: Interactive Airport Media Maps

Our digital map solution is designed to help advertising sales teams seamlessly present advertising opportunities.

• Expandable POIs: With just a click on a point of interest (POI), team members can display detailed information for each out-of-home (OOH) and digital-out-of-home (DOOH) advertising asset.
  
  
• Rich media information: Each pop-up offers a rich preview, including images, videos, asset size, pricing, availability, and additional specifications.
  
  
• Surroundings of the asset: A digital map enables advertisers to understand what is around each advertising asset, such as premium brand stores or high-traffic areas, adding valuable context to support investment decisions.
  
  
• Interactive sales pitches: This interactive experience not only enhances understanding but also enables sales teams to respond instantly to client questions, offering a dynamic and visually compelling pitch.

Get in touch with us

Ready to transform your airport’s advertising sales process? Contact us to learn more about how our digital mapping solutions can help you showcase and maximize your ad space potential.

In today’s digital era, passengers expect a highly personalised experience at every touchpoint – including their time at the airport. AirportCompass delivers on this expectation by enabling hyper-personalised airport journeys while providing airports with the tools to target travellers with tailored and contextualised offers. By aligning promotions with passenger preferences, travel details, and journey timing, AirportCompass enhances the passenger experience and drives retail revenue.

Problem: Airport Retail Ads Aren’t Segmented

Generic advertising and outdated promotional methods fail to meet the expectations of modern travellers. Passengers often miss out on offers they’d value because they’re irrelevant, poorly timed, or not aligned with their journey.

For instance, pre-travel services like fast track or lounge access are rarely promoted at optimal times, while in-terminal deals lack personalisation. These shortcomings lead to lower retail engagement, reduced conversions, and a less enjoyable passenger journey.

Solution: Hyper-Personalised Ads Based on Individual Passenger Journeys

AirportCompass helps airports deliver personalised, timely recommendations by combining passenger data with intelligent targeting:

• Hyper-Personalized Journeys: Passengers can preview and customise their airport experience, sharing insights about their travel type (business or leisure), origin, destination, and preferences. This information allows airports to create offers tailored to individual travellers.
  
  
• Timely, Relevant Offers: Promotions are matched to the passenger’s journey stage. Pre-travel offers, like fast track or “click and collect” services are delivered ahead of departure. During travel, passengers receive location-specific offers – for example, dining deals near security or shopping promotions as they head toward their gate.
  
  
• Data-Driven Refinement: Engagement analytics track how passengers interact with offers, allowing airports to continually refine targeting. For example, frequent business travellers may respond best to lounge access offers, while leisure passengers might prefer duty-free shopping deals.

By blending personalization with strategic timing, AirportCompass ensures passengers feel understood and valued, while airports achieve higher engagement and retail conversions.

Get in touch with us

Ready to bring personalisation to the forefront of your airport’s passenger experience? Learn how AirportCompass can help your airport engage travellers with hyper-targeted offers, enhance satisfaction, and boost retail revenue. Contact us today!

Airports are increasingly adopting technology to streamline operations and deliver a better passenger experience. One key innovation that addresses both challenges is the use of self-serve interactive kiosks for wayfinding and information. These kiosks not only empower passengers to help themselves but also reduce the need for costly information desk staffing.

Problem 

Information desks, though essential, come with a high price tag and operational inefficiencies. Studies show that over half of the inquiries directed at airport staff are related to navigation—questions like how to get to a specific gate or where to find a shop.

Passengers waiting in line for information leads to frustrated passengers and an unnecessary constant strain on staff resources. Relying solely on staffed information desks is simply not sustainable or cost-effective for today’s busy airports.

Solution: Self-Serve Kiosks

Self-serve interactive kiosks are transforming the way airports deliver information. Strategically placed throughout the terminal, these kiosks give passengers a fast and intuitive way to access essential information. Passengers can locate gates, find restaurants, or check retail options instantly without waiting in line.

The digital maps on these kiosks are easy to navigate and can be updated in real-time, ensuring passengers always receive accurate directions.

By implementing self-serve kiosks, airports can significantly reduce the demand for information desk staff, allowing those resources to be reallocated to more complex tasks. The kiosks not only improve efficiency but also elevate the passenger experience, as travellers can find what they need at their convenience.

Additionally, kiosks can serve as a platform for promoting airport retail and dining. Contextual advertisements or special offers can be displayed based on the passenger’s location, increasing foot traffic to nearby establishments.

Get in touch with us

Interested in optimizing your airport with self-serve interactive kiosks? Contact us to learn how our solutions can help reduce costs, improve efficiency, and deliver an enhanced experience for your passengers.

For many travellers, the journey begins the moment they arrive at the airport—starting with finding a parking spot and making their way to the terminal. However, large airports and complex parking structures often make this process stressful. Airport parking operators have a unique opportunity to improve this experience with an interactive wayfinding solution that not only helps passengers find parking but also guides them seamlessly from their spot to the departure gate.

Problem 

Airport parking lots are often large and difficult to navigate. Once a passenger has parked, the next challenge is finding the quickest and most efficient way to the terminal, especially in large airports where distances can be vast. Without clear directions or real-time guidance, passengers may waste precious time wandering through confusing parking areas and terminals. This frustration can affect overall satisfaction and lead to negative impressions of the airport experience.

For airport parking operators, the challenge lies in providing an easy, intuitive solution to help passengers navigate from their parking spot directly to their gate, improving efficiency, reducing stress, and enhancing the overall traveller experience.

Solution

Our advanced geolocation and mapping platform addresses this problem by offering a seamless navigation experience for travellers. By integrating interactive, real-time mapping into your airport’s parking system, passengers can easily find their parking spot and then receive step-by-step, turn-by-turn directions to their departure gate. Whether they’re headed to the international terminal or a short domestic flight, the solution ensures they can get there quickly and without confusion.

For parking operators, our platform offers more than just wayfinding. Through our API interfaces, our tool can consume data points to show the passenger e.g. insights into real-time occupancy, helping you manage parking capacity and ensure smooth flow throughout the airport. Additionally, our solution can be integrated into mobile apps or kiosks, allowing passengers to access navigation tools at their fingertips, while also offering operational data to improve parking lot management.

Get in touch with us:

Want to offer a smoother, stress-free airport experience for your passengers? Contact us today to learn how our geolocation and mapping solution can help guide your travellers from parking spot to gate with ease. Let’s take the complexity out of airport navigation and make the journey easier for everyone.

Flight information display systems (FIDS) are an integral part of airport operations, but they come with limitations that can impact both passenger experience and airport revenue. As airports increasingly go “silent” and phase out loudspeaker flight announcements, passengers find themselves clustered around FIDS, waiting anxiously for updates. This creates bottlenecks and restricts them from exploring airport services, ultimately leading to missed commercial opportunities.

Problem: Overcrowding Near the FIDS Monitor  

Today’s airports face a challenge: the traditional reliance on FIDS for flight updates creates congestion in terminals and limits passenger mobility. With many airports adopting a “silent airport” policy to enhance the travel experience, passengers often hesitate to wander too far from FIDS displays, fearful of missing critical updates like gate changes or boarding announcements.

The outcome? Overcrowding near FIDS and missed opportunities for passengers to explore retail shops, dining options, and other services that generate revenue for the airport.

Solution: Mobile Wallet FIDS

Our Wallet FIDS solution addresses this challenge seamlessly. By integrating flight notifications into Apple and Google digital wallets, passengers receive real-time updates directly on their smartphones. This empowers them to move freely around the airport, whether they’re browsing shops or enjoying a meal while staying informed about their flight status.

The integration is user-friendly and requires no additional app downloads, making it accessible to virtually all passengers. Since digital wallets are built into smartphones, passengers only need to tap and save their flight details to start receiving notifications. Best of all, our solution is 100% GDPR-compliant, ensuring privacy by not collecting personal data like email addresses or phone numbers.

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Ready to transform the passenger experience and maximize your airport’s commercial potential? Connect with us to learn more about our innovative wayfinding and notification solutions.