Enhancing Airport Kiosks with Interactive Maps: Transforming Passenger Experience and Boosting Revenue
In today’s fast-paced airport environment, self-service kiosks have become essential for improving efficiency and passenger satisfaction. By integrating interactive mapping technology, airports can further enhance these kiosks offering seamless wayfinding, reducing passenger stress, and unlocking new revenue opportunities.
Problem
Airports face persistent challenges in balancing operational efficiency with passenger satisfaction:
- High Operational Costs: Staff are often tied up with repetitive tasks like giving directions.
- Missed Revenue Opportunities: Poor navigation means passengers may overlook dining, retail, or services.
- Stressful Passenger Journeys: Navigating complex airport layouts with limited signage can frustrate travellers, especially international visitors.
Let’s look at key trends to see how self-service kiosks are already addressing these challenges.
1. Passenger Preferences:
- 70% of travelers prefer self-service options, driven by reduced wait times and greater convenience.
- 38% of travelers interact with kiosks for services like maps, retail information and 15% of users choose the language option.
2. Efficiency and Revenue Impact:
- Airports using kiosks with interactive maps report a 10-12% increase in retail traffic as passengers are guided to shops and dining options in their proximity or on the way to the gate.
- According to our studies, over 50% of the inquiries fielded by information desk personnel are related to wayfinding - passengers simply trying to find their way to gates, shops, or services.
These trends highlight how kiosks are evolving into powerful tools for improving efficiency and passenger journeys while driving airport revenue growth.
Solution: Interactive Mapping for Self-Serve Kiosks
Our interactive mapping platform for self-serve kiosks directly addresses these challenges:
- Cost Efficiency: Automating wayfinding reduces repetitive inquiries, freeing staff to focus on more critical tasks and cutting operational costs.
- Improved Passenger Experience: Real-time, intuitive maps guide passengers to gates, amenities, and services. Features like multilingual support and integrated flight updates further reduce stress and enhance satisfaction.
- Increased Revenue: Guided wayfinding boosts retail and dining traffic, while promotions and personalised recommendations encourage additional spending.
Get in touch with us
Self-service information kiosks are an increasingly vital tool in airports, providing passengers with interactive ways to access flight information, maps, shopping, dining options, and transportation details.
Transform your airport’s self-service kiosks with interactive mapping technology. Contact us to learn how we can help optimise staffing, enhance passenger satisfaction, and unlock new revenue streams for your airport.
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